Atomize accelerates growth in the Middle East

Atomize accelerates growth in the Middle East

Earlier this month, the 270-room Gulf Court Hotel Business Bay became the first of seven Gulf Court Hotel properties to choose Atomize, with the ambition to do a full roll-out planned across the group’s portfolio. This follows the announcement by Dubai-based SUHA Hospitality in March to deploy Atomize in all four of its luxury hotel apartment properties in Dubai, with several more in the pipeline. Earlier in the year, JA Resorts & Hotels appointed Atomize as its exclusive revenue management software partner for its 10 luxury properties representing 1,500 rooms in Dubai, Maldives and Seychelles.

“We are delighted with the exceptional response we have received to our market entry here in the Middle East and are grateful to have had the opportunity to welcome many fantastic hotel partners across the region,” said Atomize CEO Alexander Edström.

“At Atomize we help hoteliers boost their revenues and maximize their profitability by automatically setting optimal rates for hotel rooms through our lean RMS solution that’s sophisticated, yet very easy to use.”

The need for an automated revenue management tool that supports reliable, real-time price optimization, yet doesn’t require hours of training to use, has been among the key criteria for the selection of Atomize by hotel