AWJ Investments opens New York’s first operation: Falafel

AWJ Investments opens New York’s first operation: Falafel

– AWJ Investments announces the successful opening of Operation: Falafel's first international location in New York. Marking the ongoing success of the holding group which currently runs 12 unique culinary concepts across 38 outlets in the Middle East. Despite the COVID-19 pandemic, as part of its international expansion plans the established and beloved UAE homegrown brand, Operation: Falafel opened its first store in June, in one of the food capitals of the world, New York City. The first store is located at 232, 7 Avenue Chelsea, Manhattan, and channels Operation: Falafel's distinctive restaurant design, that has impressed diners visiting the new hotspot. The almost 2000 sq ft restaurant seats 60 and serves even more for take-out and delivery options. As the first location in AWJ Investments international portfolio, the new restaurant has seen huge success within its first few weeks, with sales exceeding targets by 40% within the first week. The popular restaurant chain, known for its modern twist on casual Middle Eastern street food, offers an adapted menu for the Western market as well as the classics including , p and of course the brand's namesake, . : "With the UAE celebrating 50 years of prosperity, development, and