Breitling Announces Partnership with DREST

Breitling Announces Partnership with DREST

Breitling is the first luxury watch brand to partner with DREST, a highly immersive game that sees players adopt the role of a fashion stylist – building digital photo shoot and mood board creations using real-life products from over 200 leading global fashion brands. As with all the other fashion items featured in DREST, there is the option for users to seamlessly shop the Breitling pieces they have played and competed with in-game – creating a fun and interactive modern-day shopping experience.



“We are very excited that Breitling, and specifically our new Chronomat for Women collection, will become a part of DREST's vast virtual wardrobe. It's really a fun way to experience the latest in luxury, and we believe Breitling has a role to play in that world,” says Breitling Chief Marketing Officer Tim Sayler. “It's a great chance to introduce our beautiful women's watches as well as our Spotlight Squad members to DREST's online community of fashion-forward individuals.”

The versatile Chronomat for Women, launched in October 2020, is the perfect addition to the DREST assortment. Sporty yet elegant, this modern retro-inspired watch easily takes its wearer from a business meeting to the beach – and everywhere in between. It symbolizes competence and effortless style and is available in a range of finishes.

DREST's Managing Director & Chief Brands Officer,