De Lorean Motor Company Goes Back To The Future With NFT Auction, Vehicles

De Lorean Motor Company Goes Back To The Future With NFT Auction, Vehicles

Forty years after the first De Lorean sports car flexed its stainless-steel gull-wing doors and rolled off a factory floor in Northern Ireland, the revived company is zooming into another future-facing trend, the non-fungible token, auctioning off not only digital art but rights to a refurbished original DMC-12, and a spot in line for a planned modest restart of production. The auction on OpenSea. io involves 40 relatively similar pieces of DeLorean-inspired animated 3-D video and music by street artist Madsteez, each tied to various points in the car's history. But importantly, and unlike most of the art being sold in the NFT sector's recent "gold rush" moment, some of the digital assets also are tied to ownership of real-world items, most notably a restored 1981 original DeLorean car. The car was refurbished by Cameron Wynne, son of the English mechanic who bought the assets of DeLorean Motor Company out of receivership in 1995, at the company's repair facility in Huntington Beach, Calif. "We saw it as a cool opportunity," said Wynne, who worked with Joe Silberzweig of agency Medium Rare to develop the NFTs. "Obviously, you know, I paid attention to the NFT market myself. And this year being