Fashion Community Rallies Around Ukrainian Relief Efforts As PFW Trudges On

Fashion Community Rallies Around Ukrainian Relief Efforts As PFW Trudges On

PARIS, FRANCE -People gather during a demonstration in support of Ukraine, following Russia's ... [+] military intervention, on February 24, 2022.(Photo by Esra TaÅkın/Anadolu Agency via Getty Images) In some ways, brands and attendees of Paris Fashion Week are experiencing dejà vu of March 2020 as the shows continued to go on despite the Coronavirus having already landed in Italy, a neighbor to France on the Southeast border. There was an ominous feel in the air, questioning if it was appropriate and dreading what was to come once it was over. Now, a similar mood has taken over PFW Fall 2022 as designers and attendees go about what appears to many as frivolous, glamorous work as a humanitarian crisis unfolds among the one million-plus and counting refugees who have fled Ukraine. Like the events of March 2020, though, the industry is rallying around this cause in the name of humanity, helping in ways they can. From the top came Ralph Toledano, President of the Fédération de la Haute Couture et de la Mode. Toledano first called on brands and attendees of Paris Fashion Week to practice 'solemnity' as the week began but has now asked its 100 members to donate