FrieslandCampina to kick off sale of Friso infant nutrition brand – sources – Reuters

FrieslandCampina to kick off sale of Friso infant nutrition brand – sources – Reuters

HONG KONG, Dec 22 (Reuters) - Dutch dairy cooperative FrieslandCampina plans to kick off the sale of its Friso infant nutrition brand in the coming weeks in a deal that could value the brand at $2 billion to $2.5 billion, three people familiar with the situation told Reuters.

JPMorgan, advising FrieslandCampina on the sale, has sent out teasers to potential buyers including private equity firms and strategic suitors, the people said, adding the official process will likely start in early January.

A FrieslandCampina spokesperson said the company was researching "strategic options" for the Friso brand.