From Maximizing PPP to Beating Imposter Syndrome, Women Entrepreneurs Come Together to Share Their Best Advice to Power Through the Pandemic

From Maximizing PPP to Beating Imposter Syndrome, Women Entrepreneurs Come Together to Share Their Best Advice to Power Through the Pandemic

There's little doubt that the pandemic has hit women-owned businesses harder. Women are more likely to own an operation in the harder-hit service sector and bear the burden of increased childcare."There are only so many hours in a day. So do the math, that's less time to put toward their business," says Jill Sasso, vice president of human resources and governance programs at the Women's Business Enterprise National Council, a nonprofit for certification, resources, and advocacy for women-owned businesses. Sasso was one of a group of seasoned entrepreneurs and experts who came together Thursday to discuss opportunities for women-owned businesses in an Inc. National Small Business Town Hall stream event. The panel was moderated by Inc. editor-at-large Kimberly Weisul. Here's a roundup of takeaways from the session.NetworkingVirtual meetings can be easier to secure than in-person meetings since they're easier to schedule, so take advantage. Build your virtual relationships in "small bites," says Joanna Rees, managing partner at San Francisco-based West Ventures. Request a 15-minute conversation, for example. "All we need sometimes is a little wedge," she says. Hunt down a mutual LinkedIn connection to make an intro, she advises. She says she and other investors are more likely to respond to founders who take