Global Spend on FB, Instagram Ads Soar 50 Percent in Q2
- Date: 11-Aug-2021
- Source: Al Bawaba
- Sector:Economy
- Country:Middle East
Global Spend on FB, Instagram Ads Soar 50 Percent in Q2
Social media marketing and ads are considered to be one of the most effective and efficient ways to reach businesses' target audiences, and fills the customer experience gap at a relatively low cost.
Entering the second half of the second year on the pandemic, which has altered people’s habits, global ad spend on Facebook and Instagram has doubled 50%, however, Facebook ad reach slipped 12.4%, according to a “State of Social Media and CX” report published by social media management, and customer experience platform Emplifi.
Source:Emplifi
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