Hagerty – How Marketing Leaders Can Cultivate Their Own Special Community.

Hagerty – How Marketing Leaders Can Cultivate Their Own Special Community.

Share to Linkedin I recently had the great pleasure to speak to McKeel Hagerty, CEO of automotive enthusiast brand and a leading company in specialty insurance, Hagerty. A writer, speaker and car lover, the former YPO Board Chairman and Grand Ventures partner also describes himself as a 'great idea hunter,' so I was excited to learn more on his experience of growing Hagerty. McKeel is intent on catering to every aspect of the automotive enthusiast lifestyle. At the core of the business is Hagerty's membership – the Hagerty Drivers Club. However, his vision has included acquiring renowned automotive events, such as the Greenwich Concours d'Elegance and the California Mille, standing up brick-and-mortar Garage+Social locations across the U. S. to create physical spaces for local car lovers to gather as a community and publishing the Hagerty Drivers Club Magazine that has more than 660, 000 subscribers. Hagerty: "I grew up in a family of entrepreneurs - my parents were both in business together. I think of myself as a lifetime entrepreneur as it really started when I was a kid. My hero when I was young was James Bond. I realized early on that if you're going to have a cool