How a company has gone from strength to strength and stayed ahead of the curve in the face of Covid

SourceArabian Business
SectorEconomy
CountryMiddle east

Fine Hygienic Holding (FHH) is a world leading wellness group, and the MENA region’s leading manufacturer of hygienic paper products. Fine pivoted into the manufacture of a range of reusable masks and gloves, and a new disinfecting product line which includes hand sanitisers and surface disinfectants, reinforcing its position as a leader in long-lasting germ protection. It was a remarkable year for the company which operates across the Middle East from dual headquarters in Dubai and Jordan, employs around 3,500 people and distributes to 80 countries around the world. The Jordan-based company has more than doubled its profit over the past two years, according to James Michael Lafferty FHH has gone from strength to strength and stayed ahead of the curve in the face of COVID-19 thanks to the leadership of its CEO James Michael Lafferty. A one-of-a-kind leader, Lafferty boasts a CV that includes Olympic coach, competitive athlete, journalist, philanthropist and college professor. As he reflects on a tough year, Fine launches two...read more...