How a company has gone from strength to strength and stayed ahead of the curve in the face of Covid

How a company has gone from strength to strength and stayed ahead of the curve in the face of Covid

Fine Hygienic Holding (FHH) is a world leading wellness group, and the MENA region's leading manufacturer of hygienic paper products.

Fine pivoted into the manufacture of a range of reusable masks and gloves, and a new disinfecting product line which includes hand sanitisers and surface disinfectants, reinforcing its position as a leader in long-lasting germ protection.

It was a remarkable year for the company which operates across the Middle East from dual headquarters in Dubai and Jordan, employs around 3,500 people and distributes to 80 countries around the world.

The Jordan-based company has more than doubled its profit over the past two years, according to James Michael Lafferty

FHH has gone from strength to strength and stayed ahead of the curve in the face of COVID-19 thanks to the leadership of its CEO James Michael Lafferty.

A one-of-a-kind leader, Lafferty boasts a CV that includes Olympic coach, competitive athlete, journalist, philanthropist and college professor.

As he reflects on a tough year, Fine launches two new products on the market – Fine Guard PureHands sanitiser and Fine Guard PureSurfaces disinfectant.

The New Year brings with it optimism amidst a legacy of challenges wrought by the ongoing pandemic. As countries brace themselves for further escalations with lockdowns and