How the passion economy is shaping the future of work

How the passion economy is shaping the future of work

The economic fallout from the pandemic has caused record numbers of job losses and many workers to quit their jobs.

People are seeking more fulfilment in their working lives and looking beyond the gig economy to pursue their interests.

New platforms are enabling people to monetize their passion projects.



The world lost more than 400 million full-time jobs due to the pandemic, according to the International Labour Organization (ILO). At this point it is hard to say whether, and when, these jobs will come back. Startup hiring might improve things marginally but it cannot address the huge numbers of people looking to get back into the workforce. Governments are struggling to get economies back on track and with intense pressure on healthcare, providing stimulus to other sectors will not be easy.



The result of this systemic imbalance would be that millions are likely to be left to fend for themselves. They will have to reach out to their networks to explore new roles and find and create opportunities for themselves. Just like in previous recessions, many iconic companies will be born that will go on to create enormous financial wealth. They will become employers of choice in the