IGCF: Experts say influencers’ race to gain followers causes… – MENAFN.COM

IGCF: Experts say influencers’ race to gain followers causes… – MENAFN.COM

(MENAFN- Khaleej Times) The race to gain followers in social media is the main problem that leads to false news, experts have said. Panellists at a discussion hosted on the sidelines of the 10th edition of the International Government Communication Forum (IGCF 2021) analysed causes of infodemic and said there are many social media influencers who share news without checking its authenticity. In a session titled 'Influencers' Forum: Infodemic', moderators reaffirmed the role of media institutions that are founded on the principles of accuracy and credibility. The session was moderated by popular TV presenters Haitham Alhammadi and Nada Al Shaibani. Both emphasised the importance of cooperation between government communication departments and social media influencers, which could limit the infodemic. Participants of the session, including prominent social media influencers from across the Arab world, media figures and students, lauded them for sharing their industry perspectives. Haitham said: "There are many social media influencers who post news without verifying its authenticity and source to increase their following which is one of the major reasons behind the infodemic." Nada Al Shaibani added: "Many users on social media are influenced by what celebrities post. The race to gain followers and lack of credibility are