InMobi expands partnership with Microsoft Advertising into the Middle East

InMobi expands partnership with Microsoft Advertising into the Middle East

Microsoft Advertising’s EMEA and LATAM Vice President Mark Richardson said, “Microsoft Advertising are thrilled that InMobi will further expand their representation of our full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of our continuation to expand our sales and marketing efforts into this region.”

Microsoft Advertising offers advertising solutions that reach people across Microsoft properties including Bing, Microsoft News, Edge, and Outlook as well as on partner sites like AOL and Yahoo.

Microsoft Advertising’s APAC Vice President, Nick Seckold said, “Over the last 2.5 years InMobi has done a wonderful job establishing Microsoft Advertising’s Indian footprint while doubling revenue over the same period. InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships has delivered significant growth despite the effects of the pandemic. InMobi’s successful track record in India has led Microsoft Advertising to extend their coverage across Southeast Asia where they will be tasked with building close relationships with advertisers and agencies to grow the business in the region.”

As part of the expansion, Rohit Dosi, General Manager, Microsoft Advertising business at InMobi, will take up additional responsibilities for growing the Microsoft Advertising