Investor interest in equity and crypto-focused funds picking up despite the sell-off, Tifin CEO says

Investor interest in equity and crypto-focused funds picking up despite the sell-off, Tifin CEO says

Search interest for stock funds remains strong despite the recent market sell-off, even in areas of the market that have cooled off significantly, according to trends seen by Tifin. Tifin is a financial information platform founded by Vinay Nair, a fintech investor and entrepreneur. One of Tifin's offerings is Magnifi, a search engine product for financial advisors and individual investors to more easily find and compare stock funds. Nair told CNBC's " " on Tuesday that, despite the recent sell-off in stocks, search activity continues to grow on Magnifi. "People are looking for more things. We've seen an uptick from both consumers and advisors who are searching and asking more questions," Nair said. The recent searches seem to be focused on three topics, Nair said: funds with exposure to crypto, climate and ESG-focused funds, and funds with strong returns. The crypto market has been hit particularly hard in the recent drop for risk assets, and there are no pure-play bitcoin ETFs on the market in the U.S. However, Nair said that investors seem to be interested in how fund managers who were previously bullish on crypto have responded to the sell-off. "It seems that from the searches, there is interest