LuisiaViaRoma Forges First Partnership With Style Capital

LuisiaViaRoma Forges First Partnership With Style Capital

The home page of Luisaviaroma. com After 90+ years of going it alone, LuisaViaRoma is taking a partner. The Florence-based retailer is teaming up with Style Capital, an Italian private equity firm focusing on the fashion and luxury industry. The deal, which is expected to close in 2021, will infuse $130 million to fuel the retailer's international growth plans and leaves Luisa Via Roma's S. p. A. Chairman and CEO, Andrea Panconesi, with the majority of the share capital and a 60% stake. Style Capital will hold relevant governance rights, with a common objective to make the brand a publicly-traded company. The exterior of the LuisaViaRoma store in Florence, Italy circa 1970. Founded in 1929 by Panconesi's grandmother, Luisa Jaquin, the retailer remains with a single physical store location but parlayed their multi-brand designer business into an international luxury online retailer by adopting the digital store platform before many of their competitors. Known for a distinct, highly curated selection of over 600 luxury brands that spans menswear, womenswear, childrenswear, home, beauty with a dedicated street style and sportswear division, the uniquely Italian point-of-view emphasizes experience as well. The investment, which a significant portion of is through a capital increase, will