Middle East Business: Mattel deploys Sabic’s renewable polymers globally – Gulf Digital News

Middle East Business: Mattel deploys Sabic’s renewable polymers globally – Gulf Digital News

Sabic, a global leader in the chemicals industry, recently announced a collaboration with Mattel, a leading global toy company, to incorporate certified renewable polymers from Sabic’s TRUCIRCLE program across Mattel’s products offering.

The first Mattel toy products to enter the market in 2022 using certified renewable Sabic PP (polypropylene) polymers will be from MEGA and Matchbox, with more to follow.

Heading the initiative will be MEGA BLOKS Green Town, the first-ever toy line available at mass retail to be certified Carbon Neutral. These new construction playsets, including the Grow & Protect Farm and the Build & Learn Eco House, embrace the sustainable material choice and help teach kids green behaviours.

From the Matchbox brand, all Action Driver playsets and the Matchbox Recycling Trucks contain Sabic materials, which supports the brand’s “Driving Toward a Better Future” initiative, to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic materials by 2030, in line with Mattel’s corporate goal.

“The collaboration with Mattel is an important step in providing our customers with materials that can help lower their carbon footprint across a wide range of consumer markets, and Mattel serves as a pioneer in the toy industry,” said Lada Kurelec, General Manager