Middle East Business: RAK Tourism wins two golds for destination brands – Gulf Digital News

Middle East Business: RAK Tourism wins two golds for destination brands – Gulf Digital News

Ras Al Khaimah Tourism Development Authority (RAKTDA) won two gold awards for new destination brands at the 2022 Transform Awards MEA, an annual event of the best and most transformative brand work in the region.

RAKTDA and strategic brand partner Sputnik Floyd were recognised by industry experts for the highly successful and impactful launch of its tourism brand vision and identity in 2021 with two gold awards for ‘Best Place or Nation Brand’ and ‘Best Visual Identity for the Travel and Tourism Sector’, silver for ‘Best Creative Strategy’ and bronze for ‘Best Visual Identity for the Public Sector’.

Established to acknowledge best practice in corporate, product and global brand development work, the Transform Awards reward excellence across the entire brand development process, from creativity to strategic planning, and act as a benchmark for branding and reputational change in the region.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “It’s great to see our innovation and creativity being recognised by Transform MEA. The travel and tourism industry has been through a period of unprecedented disruption over the past couple of years. Against this backdrop, we understood the need to re-imagine tourism and our Emirate’s place within it.

“Today’s travellers are looking to