Middle East Business: RAKTDA appoints consultancy to boost cruise tourism – Gulf Digital News

Middle East Business: RAKTDA appoints consultancy to boost cruise tourism – Gulf Digital News

Ras Al Khaimah Tourism Development Authority (RAKTDA), in partnership with RAK Ports, has announced the appointment of Zaiton Consultancy to support the Emirate’s cruise tourism.

Dubai-headquartered Zaiton Consultancy, a leader in developing and promoting cruise services, will be responsible for developing and marketing Ras Al Khaimah’s burgeoning cruise sector.

The announcement comes as the global industry gathers at the Seatrade Cruise Global event in Miami until April 28, where Zaiton Consultancy is participating as Ras Al Khaimah Tourism Development Authority’s representative.

One of the fastest growing sectors in tourism, cruising saw an annual passenger growth rate of 5.4% from 2009 to 2019, with services now close to pre-pandemic levels owing to immediate action and thoughtful planning. In recognition of the importance of cruise tourism, the Authority and RAK Ports have worked together on a number of projects to further develop the Emirate’s offering.

This includes the transformation of its old ferry terminal into a modern and efficient boutique cruise passenger terminal and the development of marine transport infrastructure around it. The Authority has also invested in designing bespoke visitor itineraries for arrivals to attract a larger segment of leisure cruise passengers and welcome new audiences from across the world to the destination.

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