Pee Safe eyes Rs 100 crore gross revenue in FY22, to accelerate international expansion

Pee Safe eyes Rs 100 crore gross revenue in FY22, to accelerate international expansion

The hygiene and wellness comapny, which is also looking at raising fresh funding, is looking to expand its presence in the MENA (Middle East and North Africa) and SEA (South East Asia) regions.





PTI









October 11, 2021 / 01:30 PM IST





Pee Safe is stepping up its offline presence and plans to add 50 new stores via the franchise route as it aims to log Rs 100 crore in gross revenue in FY22.

The hygiene and wellness comapny, which is also looking at raising fresh funding, is looking to expand its presence in the MENA (Middle East and North Africa) and SEA (South East Asia) regions.

"The revenue generated increased by 80 per cent year-on-year. The total revenue would amount to Rs 50 crore (in FY21)… We are targeting Rs 100 crore gross revenue (in FY22), i.e. about 100 per cent growth since the previous financial year. About 60 per cent of the total revenue will pertain to our online sales,” Pee Safe founder and CEO Vikas Bagaria told PTI.

He added that the online channels fetched the organisation approximately 60 per cent of the total revenue generated in FY2020-21.

Pee Safe’s products, including its