POSist poised for growth in Middle East

POSist poised for growth in Middle East

Ajay Singh has just been appointed Chief Growth Officer for POSist, a cloud-based restaurant technology platform. In this role, Ajay will head POSist's global expansion and oversee the development of international teams. In this newly created role, Ajay will be responsible for driving a collaborative approach to digitising large restaurant chains and the Quick Service Restaurant businesses globally."Today nearly 60 percent of our (POSist) customers are global, and as countries open up, we are seeing greater interest from restaurant operators for a scalable tech platform to help them improve their bottom line. We expect our international customer base to double by the end of the year,“ pointed out Singh.Singh's role in DAMAC properties as their Senior Vice President for its go-to-market strategy and was responsible for the brand's growth in Europe, UK, the US, and Africa. With this expertise in scaling businesses, he would focus on creating differentiated solutions and capabilities for POSist, as well as gain and retain competitive advantage and market leadership across the sub-continental India, Middle East (where it has been present for a little over a year), Americas, and the UK.In 2020, POSist ventured into four new markets: Columbia, UK, Indonesia, and Malaysia. Overall, the company