Publicis Groupe appoints Tahaab Rais as Chief Strategy Officer in the Middle East & Turkey

Publicis Groupe appoints Tahaab Rais as Chief Strategy Officer in the Middle East & Turkey

Bassel Kakish, Chief Executive Officer - Publicis Groupe Middle East & Turkey, said: “Having successfully established the ‘Power of One’ model in this region, now is the time to build and scale even more extraordinary solutions for global and regional brands, and Tahaab has the perfect creative, data and strategy credentials to do so. As our first regional Chief Strategy Officer, he will bring our best talent together, across agencies and across the region. These multi-disciplinary teams will unlock new opportunities for Publicis Groupe and our clients as we continue to chart our course in the Middle East and Turkey region.”

The Power of One approach consolidates all market expertise within one holding group, forming optimal teams across Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Digitas, MSL, Prodigious, Sapient, Epsilon and Publicis Media. Leveraging this strategy, Rais will work in close collaboration with leadership teams across the business to further upgrade the product, create value and drive long term growth for clients.

Commenting on his appointment, Rais said: “I’ve always respected Publicis Groupe’s interconnectedness, so the opportunity to build on the Power of One vision was too good to pass up. The role I hope to play is that of a ‘connector’.