Research: How AR Filters Impact People’s Self-Image
- Date: 22-Dec-2021
- Source: Harvard Business Review
- Sector:Economy
- Country:Middle East
Research: How AR Filters Impact People’s Self-Image
From Snapchat filters to virtual fashion try-ons, the last several years have seen augmented reality — or AR — shift from a niche technology into the mainstream. Customers can try on Gucci shoes from the comfort of their couch, see themselves in a new hairstyle with Amazon Salon (before actually getting the cut), support their favorite sports team, or even try out entirely digital outfits with AR overlays. More than 100 million consumers used AR shopping tools in 2021, more than 200 million people use Snapchat’s AR filters every day, and the pandemic has only further accelerated these trends.
This growth has been a boon for brands. AR empowers companies to engage with customers on a whole new level, explore new advertising possibilities, boost online sales, reduce costly returns, and ultimately offer a more personalized, integrated user experience. But as with any new technology, AR also carries risk.
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