Reynaers Middle East gears for further growth in region

Reynaers Middle East gears for further growth in region

Bahrain-based Reynaers Middle East’s (RME) key role in reinforcing the Reynaers Aluminium brand in the region, its business operations and its current status in the market came under the spotlight during a recent meeting in Belgium. Ali Khalaf, Managing Director of RME, the regional office of the Reynaers Aluminium met the newly appointed CEO Dirk Bontridder for Reynaers Group at the Reynaers campus in Duffel last month. During the meeting, a comprehensive product strategy was outlined for 2022 based on product demand and the opportunities available in the various countries served by RME. “Dirk comes along as a visionary leader and I have full confidence he will support us in our mission to become a market leader,” explained Khalaf about the meeting. “We got the opportunity to discuss several growth strategies in relation to internal and external environment of the company.” Bontridder took charge at Reynaers Group from Martine Reynaers in May, with responsibility for the day-to-day management and the development of the family business’ strategy. He brings more than 25 years of international management experience in various manufacturing and service sectors to the leading European aluminium solutions provider. Reynaers Group enfolds its several diverse companies in three business units,