RSA Middle East enters a 5-Year strategic partnership with Emirates NBD

RSA Middle East enters a 5-Year strategic partnership with Emirates NBD

The agreement was signed by Martin Rueegg, the CEO of RSA Middle East and UAE and Suvo Sarkar, Senior Executive Vice President and Group Head of Retail Banking and Wealth Management at Emirates NBD.

The strategic partnership will help increase insurance penetration in the region by providing customers with accessible general insurance solutions. Strengthened by Emirates NBD’s strong presence, network and brand reputation, combined with RSA’s 70-years of expertise in the region, the agreement reflects Emirates NBD and RSA’s strategy of delivering a robust General Insurance model across the UAE.

Emirates NBD’s customers will benefit from the combined capabilities of the bank’s deep understanding of customer journeys, sophisticated data analytics and digital prowess; and RSA’s global and best-in-class technical insurance expertise and know-how in customizing high-quality, tailored solutions. The partnership will also focus on customer education and building awareness on the importance of insurance and its living benefits in everyday life.

Martin Rueegg, CEO of RSA Middle East, said, “As we continue to live with the global pandemic, it showed that insurance can really help our customers alleviate some of their stresses and uncertainties. We are excited to join forces with Emirates NBD, who share the same purpose of putting real customer needs