SAS reinforces leadership for the Middle East, Africa, Turkey and Central Asia

SAS reinforces leadership for the Middle East, Africa, Turkey and Central Asia

Dubai, United Arab Emirates: SAS, the leader in analytics, present in UAE for almost three decades, announced the appointment of Tayfun Topkoc as General Manager for the Middle East, Africa, Turkey, and Central Asia. This appointment comes in line with SAS’s strategy toward meeting the growing needs of the industry for advanced analytics, AI and cloud-based solutions, and most importantly the region’s new stage of sustainable data-led digital transformation and growth.

Throughout his tenure at SAS, Tayfun has played a significant role in the development of SAS’s vision. Tayfun Topkoc brings over 22 years of industry experience. “I look forward to leading the regional business through a sustainable growth. I’m convinced this is SAS’s time, and 2022 looks very promising. SAS has proven its relevance and expertise in world-class digital transformation. Customer-centricity, deep sector knowledge, and a future-ready attitude – this is what the SAS team represents, and I am proud to be part of it.” said Tayfun Topkoc, SAS General Manager for the Middle East, Africa, Turkey, and Central Asia Region.

SAS will continue to help companies in the UAE adopt cloud platforms to tap into the full potential of their capabilities and resources to accelerate innovation and higher operational efficiencies.