Shake Shack is partnering with Jack Dorsey’s Block to offer a bitcoin rewards program

Shake Shack is partnering with Jack Dorsey’s Block to offer a bitcoin rewards program

Your next order from might come with a side of crypto. The popular burger chain on Thursday announced that it would offer cash-back rewards in the form of bitcoin to customers who pay for their order using Cash App. Qualifying orders will receive 15% of the cost of their order back in bitcoin. To be eligible, customers must pay with Cash Card, Cash App's debit card. The promotion, which lasts through mid-March, is a push to reach younger customers and to see if there is enough demand for the ability to pay with crypto, Shake Shack's chief marketing officer Jay Livingston . Shake Shack does not currently accept cryptocurrencies as a form of payment. Livingston said that the partnership with Cash App, which is owned by Twitter founder Jack Dorsey's Block Inc., will likely spur more adoption than "if we just started taking crypto right now at our kiosk." "You're always trying to place your bets on those things that truly will be meaningful and not waste resources on the ones that won't," Livingston said Dorsey has long been , comparing it to "the early internet" and saying that his " ." Users can find the promotion in Cash App