‘Shang-Chi’: The 6 Biggest Reasons Marvel Made Box Office History

‘Shang-Chi’: The 6 Biggest Reasons Marvel Made Box Office History

As of this posting, Marvel and Disney's Shang-Chi and the Legend of the Ten Rings (review) has logged a $71 million Fri-Sun/$83. 5 million Fri-Mon holiday debut (update: it's actually $75. 5 million/$90 million, since, as expected, Disney underestimated yesterday). That's obviously the biggest Labor Day weekend launch ever. Heck, it's almost, almost triple the unadjusted $30. 5 million Fri-Mon debut of Rob Zombie's Halloween in 2007. Even if it is only as leggy as Halloween ($58 million/$30 million) or Jason Statham's Transporter 2 ($43. 5 million from a $20 million Fri-Mon debut in 2005), it's looking at a domestic cume between $171 million and $195 million. And with strong buzz, solid reviews, Disney's run of leggy theatrical releases in 2021 (Raya and the Last Dragon through Free Guy) and a lack of tentpole competition until No Time to Die on October 8, well, even legs like Pierce Brosnan's The November Man ($25 million/$10 million in 2014) gets it to $225 million domestic. So, with the disclaimer that some of this will be painfully obvious, let's take a quick gander at the variables and factors that played into this summer-ending triumph. Without further ado... The MCU franchise is the biggest,