Social Media Is the Main Enabler for Growth Among Female-owned Businesses

Social Media Is the Main Enabler for Growth Among Female-owned Businesses

Held at Expo 2020 Dubai’s Women’s Pavilion, in collaboration with Cartier , the session focused on the power of the digital economy in enabling women-owned businesses to go online . In a study conducted among Female Fusion’s network of 20,000+ members across the region, it was revealed that 95% of women SMEs in the region identify social media channels as the top tool for their business ventures. Other channels include their own e-commerce websites (72%) as well as messaging services such as Facebook and Whatsapp (50%). In addition, 72% of women-owned businesses said they rely on word of mouth to market their products and services. The workshop identified how SMEs can make the most of their online footprint , and better connect to their consumers in a digital economy. The recent unveiling of the inaugural Mastercard MEA SME Confidence Index also revealed that in terms of a digital footprint of the region’s women entrepreneurs, social media (71%) leads the way followed by a company website (57%). “The findings from the study indicate a clear need for further education and empowerment. Mastercard has long pushed for the success and growth of women as we break gender barriers around the world. Digital