STA signs global agreements and partnerships at Arabian Travel Market

STA signs global agreements and partnerships at Arabian Travel Market

DUBAI — The Saudi pavilion at Arabian Travel Market (ATM) 2021 was buzzing with business deals and development announcements, evidence of the strength and confidence in Saudi’s growing tourism industry as the sector makes efforts to rebuild and recover globally. “Saudi Arabia is driving a new model of tourism for the twenty-first century,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “This year’s ATM demonstrated the recognition by major global travel industry players of the tremendous opportunities our dynamic and growing tourism industry offers.” More than 20 Saudi partners converged at the Saudi exhibitor stand, which witnessed over 890 meetings and a flurry of deals between the country’s leading travel companies and international tourism partners, showcasing the fast-expanding offering of one of the world’s newest leisure travel destinations. Announcements made on the Saudi pavilion at this year’s ATM included: • Saudi Tourism Authority (STA) and India’s leading online travel agency Travel Boutique Online (TBO) signed a Memorandum of Understanding (MoU) to develop destination knowledge of Saudi through new, innovative programs on the TBO Academy platform, reaching 90,000 agents globally and targeting 25,000 visitors by 2022; • STA and Hotelbeds, the world’s leading bed bank, signed a joint marketing agreement