Why the MENA region has ‘amazing potential’ for metaverse businesses – Arabian Business

  • Date: 20-May-2022
  • Source: Arabian Business
  • Sector:Economy
  • Country:Middle East
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Why the MENA region has ‘amazing potential’ for metaverse businesses – Arabian Business

With the Dubai Metaverse Strategy aiming to increase the sector’s contribution to the emirate’s economy to $4 billion by 2030, it is clear that the metaverse business is booming in Dubai.

In fact, given the MENA region’s abundance of creative talent, it is no wonder that UK-based World’s Online Festival (WOLF), which focuses on digital events, is focusing on the region in its expansion.

The company established its regional headquarters in Amman, Jordan, in 2017 with employees extending throughout the GCC and the wider MENA region, according to its CEO Gary Knight.