YouTube Chef Joshua Weissman Dishes On His New Cookbook, From Scratch Attitude & Culinary Idols

YouTube Chef Joshua Weissman Dishes On His New Cookbook, From Scratch Attitude & Culinary Idols

Rest assured: Joshua Weissman won't lose any sleep if you decide not pick up his new cookbook in the coming weeks. "That's not a reverse psychology tactic at all," he tells Forbes Entertainment over the phone. "I really don't want them to get it if they're gonna complain about it." "If you want to cook, great," he says. "The only thing you need to recognize is that cooking takes time, cleaning takes time. Let's just forget about the whole 20-minute recipes, zero clean-up, one-pot meal. I get why people are doing that, and I think it has its purpose [but] I also think it's been overrun, and now people are only just focused on convenience." That's where Joshua Weissman: An Unapologetic Cookbook (on sale from Alpha Books Tuesday, Sep. 14) comes in. The assemblage of over 100 recipes constitutes an all-out celebration of culinary delights that encourages the reader to make everything — and Weissman means everything — from scratch. "It really gets granular to the point of, 'I don't want you to use any condiments or anything. You have to make it,'" he explains. "If you get through the first section, you'll have the skills and the ingredients necessary