COVID-19 hasn’t drastically altered principles of doing business, says Jacky’s Ashish Panjabi

COVID-19 hasn’t drastically altered principles of doing business, says Jacky’s Ashish Panjabi

Dubai: Re-write the rulebook“¦. Or get disrupted. That's the one message global businesses have been told will happen to them if they don't learn some hard lessons imparted by COVID-19. But for Ashish Panjabi, that's a bit over the top. Yes, change needs to be made, but not necessarily the wholesale ones that management consultants are shouting about. Or CEOs fear they will be forced to make. "The fundamental principles of business have not changed despite the pandemic," said the Chief Operating Officer at the tech and electronics retailers Jacky's. "How you get there, the channels you use have changed“¦ a little bit. That's it. "The one thing that's always going to be there are markets. The question is finding where the markets are." That's been the Panjabi way of doing business ever since he came on board the family-owned business over 20 years ago. With him, it's never about making the big splash, but finding the right wave to ride on. This time, with the pandemic still influencing how lives are led and businesses operate, those waves will be created around education, healthcare and digital. "We are seeing a lot of start-ups," he said. "In robotics, we have seen