UAE Business: Farnek to launch ‘Trendz’ hotel management company at ATM – Gulf Digital News

UAE Business: Farnek to launch ‘Trendz’ hotel management company at ATM – Gulf Digital News

Leading UAE-based smart and green facilities management (FM) company Farnek is to launch ‘Trendz’, a new standalone hotel management company at Arabian Travel Market (ATM).

ATM takes place at the Dubai World Trade Centre (DWTC) from May 9 to 12.

“‘Trendz offers a unique 360-degree service for hotel owners and operating companies with an accent on technology and sustainability, two of the most important trends in hospitality today,” said Walter Knight, Director of Hospitality at Farnek.

“Farnek, which has over 8,000 employees, has traditionally provided manpower and outsourcing services, such as cleaning, security and property maintenance. However, ‘Trendz’ takes that market proposition one stage further, managing front office requirements, reservations, concierge, housekeeping and room service - we can also manage sales operations, marketing and PR.

“It is a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational requirements or contract us to manage an entire property, either under the ‘Trendz’ brand or as a white label product,” added Knight.

One of Farnek’s most recent accomplishments, was the development of an app called ‘Flexi-Guest’ which digitalises the guest journey from pre arrival to check out.

The app, which was developed in-house, interfaces with a hotel’s property management system (PMS) affording guests a