Is it the end of marketing influencers in coronavirus-hit Middle East? – Arab News

Is it the end of marketing influencers in coronavirus-hit Middle East? – Arab News

Influencer marketing Industry braced for lean times as brands anticipate plunge in consumer demand. Among the many entrepreneurs of the digital era who have been put in a precarious position due to the pandemic are social media influencers.. The influencer marketing industry was predicted to grow to $9.7 billion this year by "The State of Influencer Marketing 2020: Benchmark Report by Influencer Marketing Hub.". According to Khteeb, the crisis has the potential to filter influencers' marketing and "clean up" social media platforms in the foreseeable future.. Some influencers have found a way to limit the pandemic's damage by moving their work online and ensuring that their dependency on brands remains small enough.. "What I've seen is more home-grown brands reaching out to their community of influencers for support more than ever," said Dina Ghandour, a 34-year-old Canadian-Palestinian e-commerce business owner.. "So my online yoga classes and offerings have done really well in this time as people are home," she told Arab News.. "As soon as the markets return to stability and the public are able to go back to their day-to-day routines, we as a brand will then look to resuming our digital and social activity, including our influencer program,"