Stock Market: The Coming Excitement, And How To Invest In It

Stock Market: The Coming Excitement, And How To Invest In It

The coronavirus-induced shutdowns have speeded up evolutionary economic, business, governmental, institutional and social trends. Call it progress or call it change, the process now is fast-moving, and that makes for the excitement - especially for businesses and investors.

So, how to ride the wave? There are two important steps to take:

First, read the right stuff and ignore the rest

Searching for someone who can foresee developments and investment results accurately is a losing proposition. Instead, focus on those who can provide broad brush views of the trend "flows" - that is, descriptions of the journey, not guesses at the end results.

For understanding the future trends executives are focusing on, Fortune [Magazine] is excellent. This June 26 article is a good example (underlining is mine):

"Coming out of a crisis, the boldest companies win"

"“¦ economic calamities“”even tragic, once-a-century global pandemics“”require business leaders to find opportunity in the chaos. It's there to be found. Leaders who can seize it will mitigate the pain for employees, consumers, vendors, communities, and investors. The big lesson from past downturns is that the competitive order within industries will change far more now than it ever will in prosperous times. The big winners will be the bold companies that break