Why Middle East Entrepreneurs Eye China As Their Next Target Market
- Date: 10-Nov-2020
- Source: Al Bawaba
- Sector:Financial Markets
- Country:Middle East
Why Middle East Entrepreneurs Eye China As Their Next Target Market
"Chinese people seem to have similar coffee preferences when compared to ours and we want to elevate and enrich their coffee experience,“ said Al-Madfai.
"We have observed that millennials now prefer coffee over tea and want a new experience. This has paved the way for new opportunities, and we see a gap that we can address.“
Founded in 2018, Emirati Coffee Company (ECC) sources its beans from over 40 countries, and then roasts and markets them to over 250 cafes across the region. The line of products includes conventional and organic beans, instant coffee and coffee capsules to both consumers and enterprise customers.
In Saudi Arabia and Bahrain, ECC retails under the brand names of Knowhere and High Street. The company saw growth of 300 percent during the peak months of the coronavirus
Select Sector 
Select Country 
