Elaph to launch Financial Times’ weekly magazine ‘How To Spend It’ in Arabic

Elaph to launch Financial Times’ weekly magazine ‘How To Spend It’ in Arabic

LONDON “” Elaph, an Arabic news service based in London , has signed an agreement with the Financial Times (FT) to produce the FT's luxury magazine "How To Spend It“ (HTSI) in Arabic. The move opens the door for the FT's award-winning luxury lifestyle magazine to a new audience across the Middle East and North Africa. HTSI Arabic will be distributed in Saudi Arabia, Bahrain, Egypt, Kuwait, Morocco, Qatar and the United Arab Emirates. It will also be available in an online edition. Under the editorship of Jo Ellison, HTSI features stories about the most exclusive and unique fashion, travel, interior design, food and other experiences imaginable. The weekly magazine is renowned for its compelling visual aesthetics. London-based Elaph Media Publications intends to launch HTSI's Arabic edition in September 2021. The Arabic edition will contain HTS's original content translated from English and will also feature exclusive content from Elaph's extensive network of Middle Eastern journalists. Financial Times CEO John Ridding said: "As a global brand with global reach, we are always excited to bring the FT's quality journalism to new regions. This association with Elaph allows us to bring one of our flagship publications to a very substantial audience.“ Jo