Endeavor Shares Rise in Market Debut

Endeavor Shares Rise in Market Debut

Shares of Endeavor Group Holdings Inc . rose 12.5% in their market debut, capping off a two-year effort by the entertainment firm to go public.

Endeavor's stock began trading at $27, compared with its initial public offering price of $24. More recently, shares traded at $24.29, giving the company a valuation of $10.44 billion.

The company, known for representing Hollywood's biggest talents such as Dwayne Johnson and Charlize Theron, also owns the giant sports and modeling agency IMG Worldwide Inc. and the Miss Universe pageant. In 2016, Endeavor bought part of Zuffa LLC, owner and operator of the Ultimate Fighting Championship.