GaryVee’s Guide to Inventing the Future With NFTs

GaryVee’s Guide to Inventing the Future With NFTs

Write off NFTs at your own risk, says Gary Vaynerchuk. Rather than simply being collectible pieces of pixel art, they are tokens (literally, the acronym stands for "non-fungible token") that represent whatever underlying value their creator writes into them. And because they are logged as data on a digital ledger -- a blockchain -- they offer a unique signature of ownership of that asset, be it intellectual-property rights, a ticket to an event, or a piece of land -- either in a virtual world or this one. In the first half of 2021, investors spent $2.5 billion on NFTs. Vaynerchuk predicts that in a decade, every business on the planet will have an NFT strategy, "so you might as well get ahead of it now." This is his advice for getting your business into tokens.