How Are Paytechs Impacting the Growing e-Bike Market?

How Are Paytechs Impacting the Growing e-Bike Market?

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Middle East

How Are Paytechs Impacting the Growing e-Bike Market?

By volume, the Asia Pacific region made up roughly 88 per cent of the market in 2020. By value, Europe holds 39 per cent of the market share, led by Germany, France, and Italy. Europe’s large share despite the high volume sold in Asia likely points not only to the growing popularity of e-bike commuting but to the massive increase of eMTBs in European countries. Middle East and Africa Although the Greater Middle East boasts a young and digitally savvy population—with smartphone penetration reaching 80 to 90 per cent in leading markets—the region has remained heavily dependent on cash. Only about a third of retail transactions are conducted electronically, due to factors such as underdeveloped digital-payments infrastructure and services, underbanked consumer and merchant segments, and a cultural bias toward cash. Increasing payment options, therefore, is a necessity to allow more people to participate in the benefits of affordable electric mobility, and unleash urban potential via financial inclusion. This sparked FENIX , the electric mobility and deliveries platform, to create an inclusive payments service, FENIX Pay. FENIX Pay provides users with a range of options to pay for FENIX services including via credit cards, debit cards, mobile/telco credit, Apple Pay, and

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