NBK named Gold winner at MMA 2021 Smarties MENA Awards

NBK named Gold winner at MMA 2021 Smarties MENA Awards

- Identification of customer preferences is so accurate that different offers are sent to two customers shopping at the same time and location

- Protecting customer privacy is a key pillar in NBK’s culture, making it the bank they trust

National Bank of Kuwait (NBK) has received the Gold Award in “Location-based Services” category at MMA SMARTIES in the MENA region for 2021, in recognition of NBK Geo Alerts provided via NBK Mobile Banking App.

NBK is the only bank in Kuwait to win this award, and the only bank in Kuwait that provides this unique service as well.

SMARTIES Awards provided by Mobile Marketing Association (MMA) are presented to the most innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021, based on the input of a jury composed of executives and entrepreneurs in many companies across various sectors, who have extensive experience in relevant fields.

The New York-based association is comprised of over 800 leading global brands operating in a variety of sectors across over 50 countries worldwide.

Naming NBK for this prestigious award demonstrates its leadership as a provider of digital banking services and its consistent striving to offer its customers the latest cutting-edge services.

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