PHILIPP PLEIN Embraces Cryptocurrency – MENAFN.COM

PHILIPP PLEIN Embraces Cryptocurrency – MENAFN.COM

PHILIPP PLEIN is the first fashion group to accept payment in cryptocurrency — Philipp PleinLUGANO, SWITZERLAND, August 3, 2021 /EINPresswire. com / -- Lugano, August 3, 2021. As of Tuesday August 3, 2021 the PHILIPP PLEIN Group is the world's first fashion group to accept payment in cryptocurrency. 15 different forms of cryptocurrency are honored, including Bitcoin and Ethereum. Digital currency is accepted for purchases in the group's many brick and mortar retail stores around the world and most importantly on the brand's e-commerce platform . PHILIPP PLEIN expects to see the strongest positive impact in this latter channel. In fact, German designer and founder Philipp Plein and his Group have constantly been on the forefront of investment and development in digital technology applied to the fashion industry. One of the first global brands to create and develop an inhouse e-commerce platform, the PHILIPP PLEIN Group has turned e-commerce into its most lucrative channel and is expected to reach a record turnover of 100 million Euro in 2021. Consistent with its long-standing commitment to the digital world, the Philipp Plein Group is now once again ahead of the curve as the first fashion brand to embrace the domain of digital