Quartz Inn Hotels, the European hotel group made of independent and sustainable hotels, arrives in the Middle East

Quartz Inn Hotels, the European hotel group made of independent and sustainable hotels, arrives in the Middle East

After its successful start in Europe, with more than 40 affiliated hotels in just 5 months –including the first hotel affiliated in Northern Cyprus, Celebi Garden Hotel, in Famagusta– the European hotel group Quartz Inn Hotels & Resorts arrives in the Middle East to help hotels and independent establishments boost their sales under the umbrella of a sustainable brand. Egypt, Turkey, the United Arab Emirates and Qatar will be the first countries in which the group plans to develop its operations

Quartz Inn was presented last year at the World Travel Market in London, with great media coverage, after being the first European hotel chain made up entirely of independent and sustainable properties.

The idea is based on facilitating access to technology for those independent hotels that do not have sufficient means to compete with the large chains. Direct sales is one of the factors on which they have put their main focus, in order to avoid the high commissions paid to OTAs.

The properties that join the group must commit to comply with a series of standards in terms of respect for the environment, such as the elimination of single-use plastics in the rooms, saving energy and water or minimizing food waste,