Square is Shaping Up Investors’ Portfolios

Square is Shaping Up Investors’ Portfolios

As far as digital payments stocks go, Square (SQ) is often one of the first stocks to come to mind for investors. That's for good reason.

A leader in the race for global point of sale and online payments' market share, Square has built an impressive ecosystem intended to bring financial tools to every nook and cranny of the economy. The tools Square provides give innovative solutions for everyday businesses and consumers, in an otherwise boring financial services segment.

Of note, the company's Cash App has further democratized the traditional investing space. For many investors, Square's approach to generating growth is both creative and attractive. The company's "Cash App Fridays“ marketing campaign has been extremely successful. The company points out that this movement has been a big hit, in both attracting new investors to the investing world, and in lowering the company's marketing costs. Indeed, acquiring new customers at a lower cost is the goal of every company. Accordingly, it's no surprise investors have become increasingly bullish on Square.