How This Brother-Sister Duo Is Redefining Influencer Marketing

How This Brother-Sister Duo Is Redefining Influencer Marketing

Kickback Founder and CEO Franky Bernstein alongside CMO Sami.



Courtesy of Kickback

There's no faking brand loyalty, especially around your friends and family. You either love something or you don't. To give people a reliable place to discover and promote their favorite products, Forbes' 30 Under 30 entrepreneur Franky Bernstein launched the social shopping app Kickback.

The invite-only platform features Kickback exclusive sales, which you only have access to if a user of the app shares it with you. Forget those Instagram coupon codes celebrities and influencers overwhelm you with on social media. Kickback's process is more streamlined and provides both parties with benefits of their own. On one side, Kickback users will receive a — you guessed it — kickback from any