HAYAH to collaborate with independent financial advisers to build digital solutions in the UAE

HAYAH to collaborate with independent financial advisers to build digital solutions in the UAE

Dubai, United Arab Emirates: In a bold move to shake up the UAE’s insurance, pensions, and savings industry for the benefit of consumers, HAYAH Insurance today launched a strategic initiative to welcome Independent Financial Advisers (IFAs) into its network.

Building on its expertise in digital services, designed for transparency and ease of use, HAYAH will now partner with select IFAs to give customers the choice of accessing its market-leading products through digital channels and via human advisers. By partnering with IFAs, HAYAH aims to extend access to its digital solutions, simplifying processes and enhancing efficiency for customers in stark contrast to the paperwork-heavy approaches prevalent in the region.

Mohamed Seghir, CEO of HAYAH Insurance, said: "Our partnership with IFAs will mark a significant milestone in HAYAH's journey. We're harnessing digital innovation to transform the savings experience in the UAE, ensuring that financial planning is accessible, transparent, and aligned with our customers' evolving needs. By integrating IFAs into our digital ecosystem, we're not only enhancing the customer experience but also empowering financial advisers with tools that streamline processes and focus on their customers’ needs, enabling the development of a culture of informed and effective financial planning."

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