The Kurator explores the newly designed Poltrona Frau store

The Kurator explores the newly designed Poltrona Frau store

The newly designed Dubai store for Italian luxury furniture maker Poltrona Frau recently unveiled by Majid Al Futtaim Lifestyle, focuses on creating an unforgettable emotional bond with the customers and instilling a deep sense of fascination with the brand and its history. The new 1,000 sqm store in Jumeirah was designed by Poltrona Frau in partnership with Majid Al Futtaim Lifestyle and features a curated selection of historical and contemporary pieces such as the iconic Ouverture Sofa by Pierluigi Cerri and Souvenier D’Italie, the modern outdoor collection by Ludovica + Roberto Palomba. On this occasion, The Kurator spoke to Nicola Coropulis, CEO of Poltrona Frau. We have enjoyed a presence in the UAE for 20 years and this Jumeirah store has been here for five years however the newly designed focuses on creating an unforgettable emotional bond with our customers and instilling a deep sense of fascination with our brand and its history. It features a curated selection of historical and contemporary pieces such as the iconic Ouverture Sofa by Pierluigi Cerri and Souvenier D’Italie, the modern outdoor collection by Ludovica + Roberto Palomba. In addition, Ceccotti Collezioni, a Tuscan brand specialised in fine traditional cabinet-making techniques and part of