How Fintech Partnerships Can Help You Scale Your Business

How Fintech Partnerships Can Help You Scale Your Business

The Australia-founded fintech unicorn, which provides cross-border payment solutions to businesses, has previously teamed up with Visa in APAC, the Shopify team in Asia and Xero , the global small business platform. Gajia Parsons is VP, head of partnerships and ecosystem at Airwallex. She leads the operations team in the Singapore office and is responsible for partnership and ecosystem development throughout the APAC region. Prior to Airwallex, Gajia directed strategic partnerships at Xero and Moula and also has a background in wealth management. Here Parsons explains why she believes creating and maintaining suitable partnerships can be a powerful growth strategy for startups as well as incumbents. In the digital economy, fintech partners are the new currency for businesses looking to scale. According to KPMG's Pulse of Fintech – a bi-annual report on global fintech investment trends – global fintech investment was $105billion in 2020, the third highest year on record. Partnerships can rapidly accelerate the growth journey by overcoming the challenges usually associated with scaling. Not only can a partnership raise your profile and provide market credibility, but it can also unlock new customer segments and act as a platform to enhance products and services. However, creating a