Jupiter Identifies Major Fintech Growth in Emerging Markets

Jupiter Identifies Major Fintech Growth in Emerging Markets

Jupiter Asset Management has launched its latest white paper titled "The Innovations Disrupting Financial Services in Emerging Markets" in response to the shifting financial services dynamics in the Middle East. In the paper, Jupiter identifies which Fintech trends have had the greatest impact in the last year, and investigates how they are playing a role in evolving the financial services sector. It's an exciting time for Fintech, with new entrants afforded the opportunity to create compelling products for consumers while challenging the status quo and influencing incumbent financial institutions. In the Middle East, Jupiter's Financial Innovation team believes that compelling opportunities exist for investors to increase their exposure to Fintech due to six main themes: the transition to a cashless society, e-commerce, emergence of super apps, financial inclusion, digital banking, and digital currencies. In MENA, financial inclusion has existed in the background as a challenge and opportunity for financial institutions for some time. The rise in Fintech innovation has created opportunities for the development of third-party, bespoke solutions and products that cater exactly to consumer requirements. Companies and platforms are now emerging with the ability to adequately capture larger proportions of untapped capital, which has long been underpenetrated by financial