Saudi online furniture marketplace Baytonia closes seed round

Saudi online furniture marketplace Baytonia closes seed round

Saudi-based online furniture marketplace Baytonia announced the closing of its first undisclosed funding seed round, led by Khwarizmi Ventures (KV), with participation from angel investors. Despite being bootstrapped in the past years with positive cash flow, this first funding round comes amidst the company’s rapid growth and expansion goals to scale further. Baytonia’s platform is purposely built to solve and transform how customers shop for home, from home, and plans to use the latest funding to scale their distinguished customer experience and service, and expand their high quality product offerings across the Kingdom.

Founded by Karam Rajab (CEO) and Ibrahim AlHowaish (COO), the homegrown company started off as a bootstrapped e-commerce retailer selling dinnerware products, then significantly expanded their offerings to include furniture and other homeware itembyonds. Baytonia has been successful in running efficient operations and maintaining healthy unit economics. It has positioned itself as a leader in the space, operating as a marketplace for other sellers of homeware, in addition to selling its own home brand products.

“We believe that driving accessibility and convenience into this market will attract more customers to utilize the online presence of homeware marketplaces and sustain the spike in e-commerce adoption. We are keen on growing